'Growing your rural business' workshop series
Course details
| Name: |
Growing your rural business |
| Description: |
A course for those interested in growing their rural business and
developing marketing strategies. |
| Cost: |
$250 |
| Course aims: |
To improve communication and marketing strategies for your farm business. |
| Learning outcomes: |
- Manage your business reputation
- Develop tailored marketing strategies for your business
- Develop an understanding of good customer service and how this can be
achieved
|
| Length: |
Three two hour workshops (6 hours total) |
| Course program/structure: |
Workshop 1: Managing your business reputation
- why protecting your reputation is as important as protecting your
physical assets
- identifying your stakeholders and threats to your reputation
- the tipping point (when community groups turn into protest groups)
- issues management and communicating during a crisis
- working with the media
Workshop 2: Marketing strategies
- why businesses fail
- identifying your target markets
- choosing the right marketing tools for your business
- develop your own marketing plan
- measuring your success
- free and low cost marketing tactics to grow your business
Workshop 3: Customer service and internal communications
- identifying what great service means for your customers
- how to keep them coming back
- hot to grow your business through your existing clientele
- employees are your greatest asset; the benefits of rewarding and
recognising your staff
- communicating change in the workplace
|
| Resources and method of delivery: |
Participants receive course training materials. This course is
delivered indoors. |
| Accreditation: |
This is a non-accredited course. |
Upcoming dates
There are currently no registered dates for this course. Please register your interest using the link below.
